A gamified omnichannel shopper promotion

Leveraging Rexona’s sponsorship and Kiwis’ passion for rugby we created our omni-channel gamified promotion let shoppers put their kicking skills to the test for a chance to score exclusive All Blacks prizesfrom unforgettable experiences to must-have merch. Supported by targeted shopper engagement media, we ensured the right audiences were reached and the promotion delivered exceptional success.