Give Original Foods’ Cookie Pie range a fresh, modern makeover that would stand out on shelf — within a very limited budget and with no budget for photography.
A bold new look across four SKUs, pairing a fresh visual style with AI-assisted imagery to create the appetite appeal of a full photoshoot, without the full photoshoot budget.

In store next week!

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Original Foods have developed Veggie Muffins for NZ schools. Now they’re looking to launch them in a frozen form in CD for adults and kids as healthy and easy snack. The brief included name development and packaging.
The name The Good Muffin calls out the USP that this isn’t an ordinary muffin filled with sugar but one filled with delicious veggies!
The good also plays into the flavour profiles...it tastes good as well as being good for you!
Original Foods has a distinct pallet of colours, fun patterns and needless to say, Ollie the mascot character, keeping it fresh, funky and fun.

Drive awareness and sales during crucial launch phase. Drive trial / sampling – once they’ve bought/tried it, we want people to make it part of their habitual shop. Make Cookie Pie the dessert that shoppers can’t walk past in the freezer. Grow overall brand awareness of the Original Foods brand
CALLING ALL COOKIE LOVERS!
We already know there’s a huge bunch of cookie lovers out there. We know they would jump at the chance to try Original Foods new Cookie Pie range. It’s big news and it’s our job is to make sure we get their attention!
A series of social teasers, OOH and Influencer packs were the driving force behind the campaign.